Our story

We are a collaboration of six amazing mums with 17 children between us, who shared the dream of wanting a beautiful store filled with beautiful things in our beachside town of Whitianga.

Over a wine one evening we all remarked that we were having to shop online to purchase the beautiful items we craved for our own homes. None of us had the means or time individually to create the local store we aspired to have, but with a shared vision and passion, together we knew we could do it! We created our business model to allow a split of time and the running costs between all six of us, and our 18th child, Gathered Co. was born. We love going to work because it allows us a break from the demands of family life, gives financial and creative freedom and makes us feel a sense of inclusion and empowerment while fulfilling a dream and making money - achieving the coveted work/home balance that we all craved. 

Gathered Co. is a beautiful collaboration. Each of us hand pick goods for the store that fill us with inspiration for beautifying our own spaces. A curation of loveliness, creating a community that now not only reaches those in Whitianga, but we have created a loyal following of women from all around New Zealand who trust us to select and stock their favourite brands and products. 

We sell beautiful things and we do it because we love it. We love inspiring others to find something that will spark joy in their own homes. We love to inspire other women to follow their dreams to feel a sense of fulfilment. A famous quote comes to mind “find something you love to do, and you will never work a day in your life” which is why Gathered Co. is such an inspirational space – it’s a collaborative dream, brought to life. 

Gathered Co. Our Story